How to work
better together
in the digital world
Daniël Beeke
Software Engineer,
at MediaWorks
Strategy
Creation
Distribution
If all Christian media
was put into one room...
...how would you find media that interests you?
When ministries get
a bulk of media...
...how will their audience find what interests them?
This is a solved problem in the physical world...
...let's also solve it in the Christian digital
media landscape
What if in 3 years from now,
you can search over all Christian media...
...in any language in the category that you find interesting...
...and receive an email when new media is created.
Wondering how?
Do we need to create a meeting with everyone involved?
It is similar to Google. There are challenges though
Media begins with a message, a vision, something to tell.
(The Gospel message is also what drove me and my wife to use our skills in Gods kingdom)
There is a huge opportunity to
reach millions digitally
After creation it needs to be distributed, passed over so that it can reach out
But we must get
the right media
into the right hands
Contextualized
media works
- Communicate in their language
- Match their culture
- Meet them where they are
"When thirsty,
a glass of water is often
better than a shower"
But media has a long road to travel from the creator to the person
The properties for contextualization help everyone to filter media
The journey of digital media
A little deep dive
into media properties
- Language
- Categories
- Structure
- Purpose
1. Language
BCP47
Combines many well known
standards into a powerful language tag
| en-US | English as used, in the United States |
| en-GB | English as used, in Great Britain |
| uk | Ukrainian, looks a lot like the UK |
| es-419 | Spanish as spoken in Latin America |
| rmn-x-HIS15999 | Balkan Romani, in the East Bulgarian dialect of the HIS |
| sr-Latn-HR | Serbian as spoken in Croatia, written with the latin script |
| de-CH-1901 | German as used in Switzerland, orthography of 1901 |
What if platforms don't have the correct language tag option?
bcp47:[CODE]
bcp47:rmn-x-HIS15999
BCP47 Picker demo site
2. Categories
Global Christian Taxonomy
Specifying Christian media categories so that Christians all over the world can search for media catered to their needs
Goals
- Translations in many languages
- Categories with many sub categories
- Available for YouTube and WordPress etc
- Unsplash image, color & icon
You can use it everywhere
gct:[ID]
gct:biographies-and-memoirs
We are searching for partners to get this initiative off the ground, do you want to join?
Taxonomy | Translations | Adoption
3. Structure
Structure
Can a machine read your website?
- Google optimization
- APIs to distribute your media
- You can keep control
4. Purpose
The Gray Matrix
Can we define the
audience as a position
in the Christian journey?
The Gray Matrix
Bundled Media
A gateway to media
Bundled Media is a prototype
to achieve the vision of this talk
...we hope to see it more developed...
...the challenge is more organisational than technical
Do you have materials
that could be shared?
Vimeo, YouTube, Website, PDFs, Spotify etc?
LightNet
So why all this interest in making the Christian media landscape more interconnected?
We are creating LightNet...
LightNet is like an empty box...
...which you can fill with your or others their materials...
...and publish one or multiple web apps (PWA) with that
Next two priorities
- Community engagement features
- Sharing media with other LightNets
Thanks! Questions?
